WMG Product & Services
Aleksandar Petković graduated and completed his master’s degree at the Faculty of Electronic Engineering of the University of Niš, in the field of computer science and informatics. During his career, he has gained extensive experience in creating and managing digital projects, campaigns and strategies for clients from various industries.
He currently serves as Head of Commercial Growth at WMG Product & Services, where he is focused on the development of commercial and digital solutions in the field of e-commerce and the retail media ecosystem. At the same time, he is President of the Retail Media Committee at IAB Serbia, through which he actively contributes to the development of the retail media market and the establishment of industry standards in Serbia.
In addition to his work in the industry, Aleksandar is also engaged as a lecturer at the Faculty of Media and Communications, on the course “Introduction to e-Commerce and Digital Business”, where he passes on practical knowledge and experience in the field of digital business to students.