Represent System
Lazar Jovanović is the Chief Digital & AI Officer at Represent System and Head of AI Studio at Represent Communications. He leads the strategic implementation of artificial intelligence, digital transformation, and AI-powered communication models across the organization. With a background in full-stack marketing, full-stack development, media, education, and entrepreneurship, Lazar focuses on turning AI from experimentation into measurable business impact. He is also the co-founder of WebMind and an educator in digital marketing and AI, helping companies and professionals adopt AI responsibly, practically, and with clear business outcomes.