Nespresso - SF1 Coffee
Nebojša Petković is personally known for dad jokes and CrossFit bragging, and professionally for 13+ years of Ecommerce & Digital Strategy experience across CEE and MENA markets in wide range of industries. Throughout his career, he has worked on multiple Go-To-Market projects and international brand launches, combining expertise in technical ecosystems (ERP/CRM/CMS), digital marketing, and analytics.
Currently enjoying drinking free Nespresso coffee while leading ecommerce initiatives within SF1 Group and Nespresso operations, Nebojša is equally happy discussing Tech stack, conversion funnels, the perfect espresso shot - or surviving a brutal burpee session. With a strong “Get Sh%& Done” mindset and the ability to connect business, technology, and customer experience, he focuses on building scalable ecommerce growth and high-performing digital teams.