POPUP ADVERTISING
After a diverse early career in surveying and nightclub management, Darko found his true calling in digital marketing, where his passion continues to thrive today.
He began his career as a Media Planner. Over the years, he has developed deep expertise in programmatic advertising and performance marketing. He currently serves as Head of Digital Performance at PopUp Advertising, where he provides strategic guidance to leading e-commerce brands across the region.
Outside of work, Darko’s creativity is fueled by his love of music. He plays guitar in the band Nihil & the Sheytans and is constantly pushing the boundaries of the electronic music scene through the Chudo Festival in Niš.