Granular Group
Igor Lazarevic is the Co-Founder of Granular Group, a digital growth consulting company specializing in performance marketing, marketing technology, data, and business intelligence.
With more than a decade of experience in digital strategy, marketing technology, analytics, and business growth, Igor has worked with a wide range of companies across different industries and continents, helping them improve performance through data-driven decision making, digital transformation, and customer-centric growth initiatives.
His experience spans collaboration with cross-functional teams across marketing, sales, operations, product, and technology, enabling organizations to align business objectives with practical execution. He works closely with executive leadership and C-level stakeholders to develop and implement strategies, processes, and initiatives that improve operational effectiveness, strengthen customer acquisition and retention, and drive measurable business results.
His areas of expertise include digital advertising, analytics, CRMs, CDPs, marketing automation, data infrastructure, and the development of measurement frameworks that help organizations make more informed decisions and achieve sustainable growth.