SPEAKER

Ivana Lazarević is a New Business Manager at Represent Communications, an integrated communications agency, where she has spent the past eight years leading the development of new business opportunities, client relationships, and project portfolios. In this role, she focuses on identifying growth potential, building strategic partnerships, and connecting clients with communication solutions that support long-term business objectives.

With more than 15 years of experience in the advertising, marketing, and communications industry, Ivana has built her career across a wide range of media and client-facing projects. She began her professional journey in the media sector, working on advertising initiatives and gaining valuable experience in the development of communication solutions for brands across diverse industries. Over the years, she has developed strong expertise in strategic communications, brand positioning, market insight, and business development. Her work is driven by a clear understanding of client needs, a strategic approach to communication, and a commitment to delivering ideas and partnerships that generate sustainable value.