WMG Product & Services
Predrag Đuričić is an Ad Tech Project Manager at WMG Product & Services, with over ten years of experience in Ad Operations, Programmatic advertising, and AdTech systems. He built his career collaborating with international clients, working with publishers, e-commerce and price comparison platforms, and numerous digital marketing companies across major markets like the US and the European Union, as well as projects across the Western Balkans.
Before joining WMG Product & Services, he was involved in various digital advertising projects across the region, contributing to the development of strategies that enabled partners to achieve stable growth and better results. He specializes in implementing key AdTech platforms and technologies - including Ad servers, Header Bidding solutions, SSP and DSP systems, DMPs, and analytics platforms, as well as managing Google MCM partnerships. His focus is on performance optimization and building sustainable monetization models for media companies and digital businesses.
In April 2026, Predrag was elected President of the IAB AdTech Committee Serbia, where he actively contributes to developing and standardizing digital advertising in the region.