SPEAKER

Veljko Ćurčić has been working at Lupon Media for eight years, where he currently serves as Regional Director. Throughout his career, he developed extensive experience in programmatic advertising, header bidding, and revenue optimization for digital media. He specializes in developing and implementing content monetization strategies, as well as establishing successful partnerships with publishers and advertisers across the region. He is particularly skilled in working with both the supply (SSP) and demand (DSP) sides of the digital advertising ecosystem, enabling him to effectively connect all market participants and maximize inventory value. His approach combines a deep technical understanding of the ad tech ecosystem with a strong commercial focus, resulting in tangible growth and long-term business outcomes.