SPEAKER

Creative Strategist

Gorana Risteski

GrowMojo

Gorana Risteski

Gorana Risteski is a certified auditor who successfully transitioned her career into the world of marketing.

She began her professional journey in 2017 at Direct Media, working in the Research department, before shifting her focus to creative strategy and social media at GrowMojo, where she continues to work today.

Since 2020, she has been part of the team managing the TikTok channel for the Frikom brand, while also working as a UGC creator for Lilly Drogerie. At the same time, she has been developing her own TikTok channel since 2018, collaborating with numerous local and international brands.

Drawing on experience gained from every side of the TikTok ecosystem—agency, client, and creator—she helps brands understand the platform, avoid common pitfalls, and create content that captures attention, builds communities, and delivers measurable results.