Xiaomi
Jelena Šaraba is the Marketing Director for Xiaomi across Serbia, Bosnia and Herzegovina, and North Macedonia. She has more than ten years of experience in marketing, communications, and brand development.
She began her career in the banking sector before transitioning into the technology industry, where she built her expertise through roles at Huawei and later as Head of Marketing at a digital agency.
Today, at Xiaomi, she leads marketing activities across the Balkan region, focusing on strategic communications, digital marketing, public relations, influencer partnerships, and the development of local campaigns.
Throughout her career, she has worked closely with a wide range of media outlets, content creators, and business partners. This experience allows her to approach the relationship between brands and influencers from multiple perspectives — corporate, agency, and market-driven.