Digital Day is unique local event focused only on digital and interactive advertising that has been taking place in Belgrade since 2011. The event has educational character and brings in the speakers from mature markets to share the knowledge and best practices in digital advertising industry.

Digital Day 2017 – CONNECTED SHOPPER will be focused on main drivers and challenges faced by companies when it comes to omni-channel shopping experience. You will learn about big data in marketing, programmatic advertising, conversion optimization, privacy & data retention, social and mobile commerce, integration of digital & physical retail and much more.

Expected number of attendees: 700-800

Organizer

Conference organizer – IAB Serbia is an association that actively promotes growth and development of digital market in Serbia and CEE region.

IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European ​​IAB values at the local level.