Borislav Miljanović, PhD, is the founder and managing director of regional communications group Represent System, consisting of agencies specialised in public relations and digital communications Represent Communications in Belgrade, Podgorica, Skopje, Banjaluka and Sarajevo, business portal and magazine Bizlife, content production office The Content Studio, digital advertising startup Native network and web content analytics platform Digital Element.
Borislav Miljanović also established London School of Public Relations (LSPR) in the region, as the first specialised school completed by 23 generations of experts in this area so far.
Before assuming the leadership of Represent System, Borislav Miljanović worked as a journalist and editor in numerous media outlets for more than ten years. He set up the public relations department of BK grupa and was the first official public relations representative of HRH Crown Prince Alexander II.
He graduated from the Faculty of Law, University of Belgrade, and then completed master and doctoral studies in Communicology at the Faculty of Political Sciences.
He is the winner of the Award for Personal Contribution in the Area of Communications, granted by his peers – Serbian Public Relations Society. He also received the Award for Marketing Thought Development of Taboo, a magazine specialised in marketing communications. His contribution to the development of the PR profession was recognised in the region as well, as he won the Pro.PR Awards. He is committed to the implementation of new technologies in the communications industry.