Brian Braiker is the editor of Ad Age magazine, the premier U.S. b-to-b media brand that covers marketing, advertising, media and tech. A journalist with 20 years experience writing, Brian has reported and edited for an array of national and local media outlets, including Newsweek, Adweek, Rolling Stone, New York Times, Washington Post, Boston Globe, Variety, People magazine and Digiday. He lives in Brooklyn.
Advertising is an industry undergoing severe disruption. The holding company model seems to be breaking down. Clients are taking more work in house as they grapple with brand safety and trust concerns. Consultancies are moving into the space as tech companies are eating most of every digital dollar spent. We'll talk about these industry-defining headwinds as well as brands taking stands, the direct-to-consumer trend and experiential marketing's moment. We'll try to land on a hopeful note, with an exploration of what the agency of the future is increasingly looking like.