Daniel is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, product and service transformation, as well as business intelligence and software-as-a-service.
He is Chief Economist at IAB Europe, and currently launching an advanced analytics company. Previously he was Executive Director at IHS Markit, overseeing the company’s global advertising research, consulting and forecasting practice. He also served as associated expert for media and AI for the European Commission.
Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics and data strategies. He is particularly focussed on programmatic, the business application of AI/ML technologies and digital supply chain optimization. Daniel holds a PhD from the London School of Economics (LSE). His academic work focusses on the sociology of algorithms and the datafication of media.