Daniel Knapp - Digital Day 2019
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Daniel Knapp
Chief Economist
IAB Europe

Daniel is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, product and service transformation, as well as business intelligence and software-as-a-service.
He is Chief Economist at IAB Europe, and currently launching an advanced analytics company. Previously he was Executive Director at IHS Markit, overseeing the company’s global advertising research, consulting and forecasting practice. He also served as associated expert for media and AI for the European Commission.
Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics and data strategies. He is particularly focussed on programmatic, the business application of AI/ML technologies and digital supply chain optimization. Daniel holds a PhD from the London School of Economics (LSE). His academic work focusses on the sociology of algorithms and the datafication of media.

Cutting through the hype - what’s next in digital advertising?”
Digital advertising is fuelled by a constant story of change and transformation. But was is signal, what is noise? This presentation takes a view across marketers, agencies, technology and publishers to unravel the big trends and interconnections shaping digital advertising in the near and mid-term future.