Dejan Radosavljevic was born in 1964 in Belgrade, where he studied and graduated from the Department of Psychology at the Faculty of Philosophy. He has been active over 20 years in the field of market research, media and communications. His first research experiences were acquired in the nineties in agency Partner. In 1996 he founded his own research agency PULS, which operated in the market until 2006. He gained significant experience in the field of communication, branding and advertising as Planning Director and General Manager in marketing agency Mosaic where he worked until the end of 2015, when he returned to his “research flock” by joining IPSOS research team, where he is still occupying the position of Media Research Director.