Edward Cotton - Digital Day 2019
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Edward Cotton
Brand Strategy Consultant
Former CSO of BSSP

“Ed has spent over twenty years as a strategist in the advertising business. He started his career at McCann-Erickson and was a partner and CSO at BSSP. At BSSP he helped grow the agency from 25 employees to over 200. His client experience includes over a decade working on BMW’s MINI brand and many other brands including- Converse, Apple, Unilever, Diageo, Google, Hershey, Sony, and Levi’s. During his tenure at BSSP, the agency won multiple One Show, KELLY, Clio and Effie awards for its work. He has been an Effie Finals Judge and Chair of the 4As Strategy committee. In 2017., he was named by the 4As one of the 100 people who make US advertising great.”

What contemporary brand logos tell us about the state of brand trust
"The word brand comes from the branded mark used on cattle as a statement of trust and quality. For centuries, logos have helped
brands distinguish and identify themselves in the marketplace. This
presentation will examine contemporary brand logos as the backdrop to
explain how trust between consumers and brands has evolved and where
it currently stands."