With over 15 years of versatile advertising experience, the creator of many well-known brands, award-winning campaigns and online appearances. IDEA, Staropramen, Guarana, Metalac or Drina plastics are just some of them.

Prior to launching the agency, Pioniri he worked for numerous advertising agencies in the country, and in “previous life” and as a journalist. At age 30, he becomes the youngest creative director in Serbia.

He is part of the expert jury of several regional and local festivals. With the desire to change the critical situation of the marketing industry, re-examining all its trends and phenomena, he writes a blog called the 5 Marketing Dash.