Jasmina Koprivica is head of Digital department in Antenna Group in Serbia, leading websites B92.net and Prva.rs. She has big experience in Serbian online media, and from 2006 she conceptualized and led Blic.rs which became the most visited website in Serbia in 2009. During 2011 she was head of digital department of Adria Media, leading website Kurir.rs, and later that year started working in B92 company on position of director of website B92.net. Jasmina is actively participating in IAB Serbia activities which strives to enhance development of Digital advertising market and quality of websites in Serbia.