Katarina holds the position of Deputy CEO of IPG Mediabrands for SEE region. She is a media and communications specialist with over 15 years of experience in the industry, wide understanding of theory and practice in media communications, trends, consumer habits and research, with considerable experience at industry conferences, seminars and panels. Katarina is also involved in the development of Mediabrands’ business strategy, the improvement of existing services, products and initiatives, as well as development of new ones, improvement and development of cooperation with the global IPG Mediabrands network.
For years she has been a key member of the new business & strategy team, she has worked across all global and regional clients and industries, from media planner, to account director and communications director. Katarina is very proud of her will to do things differently and in a better way.
She joined UM Belgrade as Media Planner after graduating from Goldsmith’s in 2002.
Katarina earned her bachelor degree in Art History, from the University of Belgrade, Faculty of Philosophy. In 2000, after University she took MA Course in Media and Communications from renowned Goldsmith’s, University of London.
Katarina lives in Belgrade, she is married and mum of amazing boy and girl. Her hobbies: all the beautiful things the world offers.