Mihailo Ponjavić is CEO at Superkartica d.o.o, the biggest and the most popular coalition loyalty program in Serbia. He took responsibility for digital transformation of program and improvement of user experience via user segments identification and marketing automation. Previously, he was 6 years on managing position at the biggest Serbian publisher Ringier Axel Springer as a Sales Director of advertising dept. There he took active role in development and implementation of new mobile, native and programmatic strategies and ads segments. From 2018, hi is active trainer on DIMAQ program.