Sanja has worked closely with the biggest digital advertisers in the market on award winning projects, as well as ground breaking technologies for her clients.
Over a decade long marketing experience on both media and agency sides has helped her to see the big picture on her mission to finding the holy grail of the advertising industry- how to achieve maximum ROI.
She believes everything is possible if you communicate it the right way. Having spent her entire career contributing to the growth of the digital advertising ecosystem in the region, she found her passion in transferring her knowledge to all those who find digital equally fascinating, through various forms of public speaking and teaching specialized digital advertising courses. Currently the President of assembly of IAB Serbia, voted the best lecturer of AcademIAA 2017, Sanja believes the true value of knowledge lies in its sharing.