Slavica Cicvarić Kostić, PhD, is an associate professor at the University of Belgrade, Faculty of Organizational Sciences, at the Department of Marketing Management and Public Relations. She is the author of books in the fields of branding and communications. Slavica is Chartered Management Institute approved trainer, level 5/7. She holds DIMAQ certificate (IAB) from 2019. Slavica has been a visiting lecturer at several universities and business schools in Europe (UK, France, Slovakia, Lithuania, Slovenia, Croatia). She works as a consultant in the fields of public relations and marketing for organizations of corporate and public sectors. Slavica was Director of Business Development in the international consulting company, Hauska & Partner International Communications. She was Public Relations Manager in the investment company MPC Properties, which was a strategic partner of Merrill Lynch. Slavica was a member of the Managing Board (2015-2019) of the Public Relations Society of Serbia and a member of the international professional associations, IPRA and EUPRERA. She has served as a jury member of PR Society of Serbia annual awards (2013-2016) and Effie awards Serbia (2019). Slavica is engaged as an advisor of top talented students at the international case study competitions (Norway, Singapore, Thailand), and she was Executive Director of Belgrade Business International Case Competition in 2019.