Head of Community partnerships
New Wave Influence: Identifying and Nurturing Partnerships with Meaning in the Current Influencer Economy
Paying influencers and creating buzzy brand collaborations have both been employed as quick fixes toward getting more eyes on new brands, new eyes on old brands, and converting views into visitors, sales, and, hopefully, loyal customers. But the old ways of doing this are broken, hacked by savvy social media users who want a quick paycheck and depleted by brands who over utilized the same channels, people, and campaigns. However, all is not lost. As the influencer ecosystem has exploded and then some, a new way of engaging with influencers and third party brand partners—and structuring smart partnerships around them—can still be deployed to help your bottom line.