Tina is head of Integrated communication of SAP for the region of Central and Eastern Europe. She is a seasoned communications expert who joined SAP 6 years ago, with a passion for digital, and always in search of how communication can help run businesses better. Prior to joining SAP, she led the PR and event department at Publicis Groupe in Slovenia. An ambitious professional, one of her biggest fears is a combination of 7 words: “We have always done it this way
The ultimate customer experience: finding the balance between people and technology.
In the unbridled hunger for data it’s easy to forget that, as a brand, we focus on people. Therefore, it is not data, but emotions that should be central to the customer experience. We talk so much about technology in today’s world that we soon might forget about the human aspect. It’s not about data, but about what you do with it – so that, in the end, you can make a better connection with people and improve their lives. Anyone who understands that will conquer the hearts of their customers forever.